[{"data":1,"prerenderedAt":89},["ShallowReactive",2],{"blog-why-chiki-en":3},{"id":4,"title":5,"author":6,"body":7,"cover":72,"description":73,"draft":74,"extension":75,"locale":76,"meta":77,"navigation":78,"path":79,"publishedAt":80,"seo":81,"slug":82,"stem":83,"tags":84,"updatedAt":72,"__hash__":88},"blog\u002Fblog\u002Fwhy-chiki.en.md","Why we picked chiki over subscriptions","ЧёКак",{"type":8,"value":9,"toc":64},"minimark",[10,19,24,31,35,38,57,61],[11,12,13,14,18],"p",{},"Most SaaS products run on subscriptions: $9.99\u002Fmo, $99\u002Fyr, auto-renew. There's an uncomfortable truth about this model — the business metrics rely on people who ",[15,16,17],"strong",{},"forgot to cancel",".",[20,21,23],"h2",{"id":22},"how-subscription-traps-work","How subscription traps work",[11,25,26,27,30],{},"A SaaS CFO doesn't track \"active users\" — they track ",[15,28,29],{},"MRR",", Monthly Recurring Revenue. The more people who pay while barely using the service, the higher the MRR. That builds in a conflict of interest: the company benefits when you pay but don't use.",[20,32,34],{"id":33},"how-chiki-fixes-it","How chiki fixes it",[11,36,37],{},"At ChekakStore:",[39,40,41,48,51,54],"ul",{},[42,43,44,45,18],"li",{},"You top up your balance ",[15,46,47],{},"only when you need to",[42,49,50],{},"No auto-charges, no \"we'll bill $99 in 7 days\".",[42,52,53],{},"Chiki are spent only on specific operations (conversion, download, app purchase).",[42,55,56],{},"10 chiki welcome bonus on signup — try before paying.",[20,58,60],{"id":59},"what-we-lose","What we lose",[11,62,63],{},"Revenue is harder to forecast. MRR-based business plans don't apply. In exchange we get a simple relationship with the user: pay for what you did; if you didn't come, you owe nothing.",{"title":65,"searchDepth":66,"depth":66,"links":67},"",3,[68,70,71],{"id":22,"depth":69,"text":23},2,{"id":33,"depth":69,"text":34},{"id":59,"depth":69,"text":60},null,"Subscription pricing is the SaaS default — we went the other way. Here's why a pay-as-you-go balance is fairer than a subscription.",false,"md","en",{},true,"\u002Fblog\u002Fwhy-chiki.en","2026-05-10",{"title":5,"description":73},"why-chiki","blog\u002Fwhy-chiki.en",[85,86,87],"pricing","business-model","chiki","MmbjMFD6o27IZd7sRfhfE1rXFjuIndupTrh0uwhM4y0",1781108029034]